To give your project the best chances of success, here are a few tips to have a successful launch:
1. Create your customer avatar/ buyer persona
Your buyer persona will help you clarify who your ideal customer is, where to find them, and their challenges; which you are there to help them solve.
While there are lots of materials to guide you with this, we recommend you try this free customer avatar worksheet from digital marketer.
2. Streamline your service offering
Now that you have developed your customer avatar, it is time to fine tune your product or service offering to provide the right solutions for your customers where they are. This will help you determine the mode of service delivery and cost of delivery amongst other things.
3. Conduct market research
4. Understand your market channels
Part of your previous research should have shown you the places where your desired clients are presently looking for similar solutions to what you are offering. Now, you will need to make that easier for them to access yours.
Your mantra should be “the more people hear about your offering, the more sales you will get”. Find the best channels for your product or service, and get to work.
5. Assemble your dream team
Avoid the pitfall of hiring friends and family because of familiarity. This is a fairly common occurrence, which usually leads to less than optimum productivity. Instead, only take the best suited candidates for the roles required.